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The Sociology of Hallyu Pop Culture : Surfing the Korean Wave by Vincenzo Cicchelli;Sylvie Octobre;(auth.) is a nonfiction available to read on EtoBox.

What is The Sociology of Hallyu Pop Culture : Surfing the Korean Wave about?

"This book gives fresh insights into how transnational flows of East Asian media culture have been organized by various social actors and industries, generated alternative media globalization, engendered cross-border dialogues, and fostered a cosmopolitan outlook. It is essential reading for anyone interested in the study of the "Korean Wave," cultural globalization and mediated dialogue." --Koichi Iwabuchi, Professor of Media and Cultural Studies, Monash University, Australia. "This is an exceptional work about the "Korean Wave" (Hallyu) and multi-polar globalization of culture. While providing the context surrounding the emergence, promotion, and global diffusion of Hallyu, the authors also address it theoretically, tackling such emerging concepts as aesthetic capitalism, sweet power, and the theory of cosmopolitan elective affinities. A must-read book for understanding the past, present, and future of Hallyu!" --Wonho Jang, Professor of Urban Sociology, University of Seoul, South Korea Combining global, media, and cultural studies, this book analyzes the success of Hallyu, or the "Korean Wave" in the West, both at a macro and micro level, as an alternative pop culture globalizat

Who reads The Sociology of Hallyu Pop Culture : Surfing the Korean Wave?

Author

Vincenzo Cicchelli;Sylvie Octobre;(auth.)

Publisher

Springer International Publishing AG; MOXIC; Palgrave Macmillan

Published

2021

Language

EN

ISBN

9783030842970

Category

nonfiction

Subjects

Political Science, Science, Business