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Can I read Marketing : A Complete Guide on EtoBox?
Marketing : A Complete Guide by Malcolm McDonald, Martin Christopher, Margrit Bass (auth.) is a business book available to read on EtoBox.
What is Marketing : A Complete Guide about?
Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.<br>Well-written in a pragmatic and st
Who reads Marketing : A Complete Guide?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Malcolm McDonald, Martin Christopher, Margrit Bass (auth.)
- Publisher
- Macmillan Education UK Imprint : Palgrave
- Published
- 2003
- Language
- EN
- ISBN
- 9780333994375
- Category
- business
- Subjects
- Marketing, Business, Management
- Updated
- 2026-03-25
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