Can I read Strategic Manketing Planning : Developing Successful Marketing Strategies on EtoBox?

Strategic Manketing Planning : Developing Successful Marketing Strategies by David Parmerlee; American Marketing Association is a book available to read on EtoBox.

What is Strategic Manketing Planning : Developing Successful Marketing Strategies about?

"Developing Successful Marketing Strategies is Step 2 in the Marketing Toolbox program. This book will show you how to develop and put into action strategies that will help you meet your marketing objectives. You will learn how to perform a comprehensive situational analysis that assesses marketing needs and opportunities, create a mission statement that explains how each marketing strategy will meet marketing and management goals, and put field-tested strategies into action at each marketing level.". "Filled with worksheets, forms, and tables for you to complete, Developing Successful Marketing Strategies is step- and action-oriented for beginning marketers, small business owners, and entrepreneurs."--BOOK JACKET.

Author

David Parmerlee; American Marketing Association

Publisher

Lincolnwood, Ill., USA: NTC Business Books

Published

1993

Language

EN

ISBN

9780844235769

Subjects

Management, Business