Can I read Sport Marketing : Managing the Exchange Process on EtoBox?

Sport Marketing : Managing the Exchange Process by Milne, George R.; McDonald, Mark A. is a book available to read on EtoBox.

What is Sport Marketing : Managing the Exchange Process about?

"Sport marketing is a growing and rapidly evolving industry. As such, managers need increasingly sophisticated approaches to evaluate and serve their markets. Sport marketing: managing the exchange process presents cutting edge conceptual and empirical approaches for managers to conduct relationships with consumers. The central theme of this book is the sport marketing exchange process. [The authors] focus on exchange because this process is fundamental to marketing and can be used to highlight the challenges and opportunities faced by the sport marketer... Topics include: fan identification; measuring participant and spectator motivations, brand equity; databases; niche marketing, service quality; sport sponsorship; personality matching and Internet marketing."

Author

Milne, George R.; McDonald, Mark A.

Publisher

Jones & Bartlett Learning, LLC

Published

1999

Language

EN

ISBN

9780585212661

Subjects

Sports, Business, Marketing