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About this book
Essentials of Marketing: A Global-Management Approach (Irwin Series in Marketing) by William D. Perreault, Jr., E. Jerome McCarthy is a book available to read on EtoBox.
- Author
- William D. Perreault, Jr., E. Jerome McCarthy
- Publisher
- Richard D Irwin
- Published
- 1997
- Language
- EN
- ISBN
- 9780256183412
- Subjects
- Management, Business, Marketing
- Updated
- 2026-03-24
Other editions & translations
- Essentials of Marketing : a Marketing Strategy Planning Approach (2014)
- Essentials of Marketing : a Marketing Strategy Planning Approach (2020)
- Essentials of Marketing: A Global-Managerial Approach (McGraw-Hill/Irwin Series in Marketing) (2003)
- Essentials of Marketing : a Marketing Strategy Planning Approach (2010)
- ISE Essentials of Marketing (2021)
- Essentials of Marketing : a Marketing Strategy Planning Approach (2015)
- Essentials of Marketing: A Marketing Strategy Planning Approach, 14th Edition (2014)
- Essentiais Of Marketing A Marketing Strategy Planning Approach (2008)
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