Can I read Global Marketing (International Dimensions Marketing) on EtoBox?

Global Marketing (International Dimensions Marketing) by Douglas F. Lamont is a book available to read on EtoBox.

What is Global Marketing (International Dimensions Marketing) about?

<p><P>Each chapter in <i> Global Marketing </i> features a unique three-scan model - Competitive Scan, Environmental Scan and Marketing Scan - that provides a consistent framework for analyzing the tremendous variety of global marketing problems. By using one model to determine the similarities and differences of different situations, students are provided with a clearer understanding of how to devise a marketing strategy that works across markets while taking regional differences into account. <br><i> Global Marketing&#58; </i> * Discusses contemporary global issues * Covers important cultural issues * Offers a superior discussion of the global environment * Synthesizes traditional and non-traditional analysis * Emphasizes experience-based analysis Each chapter features a chapter outline, learning objectives, conclusions and questions based on the learning objectives. <i> Global Marketing </i> is suitable for marketing practitioners and all international marketing courses at both the undergraduate and postgraduate level.</p>

Author

Douglas F. Lamont

Publisher

John Wiley(Original)

Published

1996

Language

EN

ISBN

9781557864932

Subjects

Management, Business, Marketing