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Träume verkaufen Wie man jedes Produkt unwiderstehlich macht by Longinotti-Buitoni, Gian Luigi, Longinotti-Buitoni, Kip is a business book available to read on EtoBox.

What is Träume verkaufen Wie man jedes Produkt unwiderstehlich macht about?

Gian Luigi Longinotti-Buitoni, President and CEO of Ferrari North America, shows in this book how any company can create a dream product or service. Searching for answers beyond the realm of business, Selling Dreams reveals the principles of dreamketing, in which brand management is elevated to an art form, compelling artists, market sociologists, and executives to conjure up images that not only take hold of the collective customer consciousness but also attract lasting interest in products and services that will set tomorrow's trends. Luigi Longinotti-Buitoni demonstrates how entrepreneurs and managers from all fields of business can avoid the commodity trap by learning a great deal from those who market products and services intended to fulfill customer's unlimited material fantasies.

Who reads Träume verkaufen Wie man jedes Produkt unwiderstehlich macht?

Author

Longinotti-Buitoni, Gian Luigi, Longinotti-Buitoni, Kip

Publisher

Copyright © 1999 by Gian Luigi Longinotti-Buitoni

Published

1999

Language

EN

ISBN

9780684850191

Category

business

Subjects

Business, Marketing, Economics

Rating

4.5 / 5 (12 ratings)

Updated

2026-03-14