Can I read Selling Dreams : How to Make Any Product Irresistible on EtoBox?

Selling Dreams : How to Make Any Product Irresistible by Longinotti-Buitoni, Gian Luigi, Longinotti-Buitoni, Kip is a business book available to read on EtoBox.

What is Selling Dreams : How to Make Any Product Irresistible about?

A customer revolution is afoot, marking a fundamental change in how people purchase and enjoy products and services. This revolution is fueled by millions of customers who are imposing their will, tastes, and desires to force atransformation in the way companies produce and sell. In order to win in this revolution, companies have to connect with their customers' imaginations. They have to surprise and challenge them.Companies have to sell dreams.No one has been better at the business of selling dreams than Ferrari. The company has achieved an unparalleled position in the business world with a product renowned for its excellence. But Ferrari is also a master at selling dreams.Gian Luigi Longinotti-Buitoni, President and CEO of Ferrari North America, shows In this book how any company can create a dream product or service. Yes, there are companies, such as Ferrari, that focus solely on dream products and services. But there are also companies in all industries whose products can ignite their customers' dreams. With a single dream product, these companies can achieve blockbuster successes that establish their brands for years to come.

Who reads Selling Dreams : How to Make Any Product Irresistible?

Author

Longinotti-Buitoni, Gian Luigi, Longinotti-Buitoni, Kip

Publisher

Simon & Schuster Children's Publishing

Published

1999

Language

EN

ISBN

9780684850191

Category

business

Subjects

Business, Marketing, Finance

Rating

4.5 / 5 (12 ratings)

Updated

2026-03-14