Can I read Future Marketing : Targeting Seniors, Boomers, and Generations X and Y on EtoBox?

Future Marketing : Targeting Seniors, Boomers, and Generations X and Y by Marconi, Joe is a book available to read on EtoBox.

What is Future Marketing : Targeting Seniors, Boomers, and Generations X and Y about?

Future Marketing, Joe Marconi's eye-opening expose on marketing for the 21st century, reveals the complexities, characteristics, habits, and preferences of four major consumer groups: Seniors, Baby Boomers, and Generations X and Y. How to reach these groups, using powerful new marketing tools both wisely and well, is the focus of this groundbreaking new guide for today's marketer.Here's what you need to know to stay focused and current in an age of dizzying media options and demographic changes. Future Marketing covers all the hot new trends and techniques--from Web marketing to the vast landscape of cable TV, from the popularity of magalogs to the replacement of brand image with brand attitude--without ever letting you forget the most basic principles of marketing.Underneath the hype and the technical trappings of on-line branding, E-commerce, and Internet direct marketing, notes Marconi, it's still about knowing and targeting your customer. Future Marketing's coverage of the four consumer groups shows why you can't take anything for granted. You'll develop a deeper understanding of the complexities of the:Image-conscious--yet sensitive and nostalgic--Baby Boomer Cynical--yet ideo

Author

Marconi, Joe

Publisher

NTC Contemporary

Published

2001

Language

EN

ISBN

9780658001383

Subjects

Business, Marketing, Management