Opening book details…
Can I read Contemporary Consumption, Consumers and Marketing : Cases From Generations Y and Z on EtoBox?
Contemporary Consumption, Consumers and Marketing : Cases From Generations Y and Z by Brendan Canavan; Taylor & Francis Group is a nonfiction available to read on EtoBox.
What is Contemporary Consumption, Consumers and Marketing : Cases From Generations Y and Z about?
__Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z__ explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis, economic inequality and digital connectivity. It also considers how such major changes affect consumer societies, cultures and individuals, especially those from Generations Y and Z. Each chapter is built around a theme that encapsulates current theoretical and professional debates around consumption, consumers and marketing. Examples and up-to-date case studies throughout the book explore how brands are adapting to current circumstances across Generations X, Y and Z and investigate the state of marketing at a time of flux. This book is essential reading for undergraduates, postgraduates and practitioners interested in marketing and consumer behaviour.
Who reads Contemporary Consumption, Consumers and Marketing : Cases From Generations Y and Z?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Brendan Canavan; Taylor & Francis Group
- Publisher
- Taylor & Francis Group; Routledge
- Published
- 2020
- Language
- EN
- ISBN
- 9780367820947
- Category
- nonfiction
- Subjects
- Business, Marketing, Economics
More by Brendan Canavan; Taylor & Francis Group
Browse all works by Brendan Canavan; Taylor & Francis Group
Similar books
- Contemporary Issues in Marketing and Consumer Behaviour — Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman (2023)
- Governance, Consumers and Citizens: Agency and Resistance in Contemporary Politics (Consumption and Public Life) — edited by Mark Bevir and Frank Trentmann (2007)
- Consuming Books: The Marketing and Consumption of Literature (Routledge Interpretive Marketing Research) — edited by Stephen Brown (2006)
- Contemporary Consumption Rituals: A Research Anthology (Marketing and Consumer Psychology Series) — edited by Cele C. Otnes, Tina M. Lowrey (2011)
- The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Marketing Research) — Cynthia Huffman; David Glen Mick; S. Ratneshwar (2003)
- The Evolutionary Bases of Consumption (Marketing and Consumer Psychology Series) — Gad Saad (2012)