Can I read The Advertising Age Encyclopedia of Advertising (Three Volume Set) on EtoBox?

The Advertising Age Encyclopedia of Advertising (Three Volume Set) by editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf; illustration editor, Jacqueline V. Reid is a book available to read on EtoBox.

What is The Advertising Age Encyclopedia of Advertising (Three Volume Set) about?

<p>For a full list of entries and contributors, a generous selection of sample entries, and more, visit the <b>The</b> <b>"Advertising Age" Encyclopedia of Advertising</b> website.</p> <p>Featuring nearly 600 extensively illustrated entries, <b>The Advertising Age Encyclopedia of</b> <b>Advertising</b> provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.</p> <p>"The first comprehensive resource on this central element of our culture, this work is a valuable tool for students in a variety of disciplines, professionals in the field, and nostalgia seekers. Selected color plates complement entries on major advertising agencies and classic campaigns. There is also substantive coverage of issues such as the representation of women and ethnic minorities as well as professional ethics."--"The Top 20 Reference Titles of

Author

editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf; illustration editor, Jacqueline V. Reid

Publisher

Routledge

Published

2002

Language

EN

ISBN

9781579581725

Subjects

Reference, Business, Management