Can I read The Advertising Age Encyclopedia of Advertising on EtoBox?

The Advertising Age Encyclopedia of Advertising by John McDonough; Karen Egolf; Museum of Broadcast Communications is a nonfiction available to read on EtoBox.

What is The Advertising Age Encyclopedia of Advertising about?

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Who reads The Advertising Age Encyclopedia of Advertising?

Author

John McDonough; Karen Egolf; Museum of Broadcast Communications

Publisher

Routledge

Published

2015

Language

EN

ISBN

9781579581725

Category

nonfiction

Subjects

Business, Reference, Management

Updated

2026-03-24