Can I read How Cool Brands Stay Hot : Branding to Generations Y and Z on EtoBox?

How Cool Brands Stay Hot : Branding to Generations Y and Z by Joeri Van den Bergh and Mattias Behrer is a book available to read on EtoBox.

What is How Cool Brands Stay Hot : Branding to Generations Y and Z about?

WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, MTV and Diesel, it guides readers in developing the right strategies to leave a lasting business impact.This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X.

Author

Joeri Van den Bergh and Mattias Behrer

Publisher

London: Kogan Page

Published

2016

Language

EN

ISBN

9780749477219

Subjects

Marketing, Management, Young Adult

Rating

3.33 / 5 (11 ratings)

Updated

2026-03-14