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Can I read Global sourcing strategy : R & D, manufacturing, and marketing interfaces on EtoBox?
Global sourcing strategy : R & D, manufacturing, and marketing interfaces by <<Masaaki=Masåki>> Kotabe is a business book available to read on EtoBox.
What is Global sourcing strategy : R & D, manufacturing, and marketing interfaces about?
This unique book empirically explores the complex issue of how successful multinational firms manage interfaces of R&D, manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain. For the encompassing nature of this investigation, the author calls this interface issue "global sourcing." The major objective of the book is to investigate the market performance of various global sourcing strategies employed by multinational firms. Successful Japanese case
Who reads Global sourcing strategy : R & D, manufacturing, and marketing interfaces?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- <<Masaaki=Masåki>> Kotabe
- Publisher
- New York: Quorum Books
- Published
- 1992
- Language
- EN
- ISBN
- 9780899306674
- Category
- business
- Subjects
- Management, Business, Business & Economics
- Updated
- 2026-03-25
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