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x, 406 p. : 24 cm Includes bibliographic references and index Marketing faces and interfaces / Ian Wilson -- The marketing/strategy interface / Gordon Pearson -- The interface with manufacturing / Leslie Nicol -- Marketing and design : a critical relationship / Rachel Davies Cooper -- The marketing/finance interface / Richard France -- 3D forcasting / Gavin Dick -- The marketing/information technology interface / Michael Carter -- Marketing and human resource management : a relationship of interdependence / Ann Hollings -- Case study : Snacks and Nibbles Ltd. / Keith Moreton and David Williamson -- Case study : Braun AG - the KF 40 coffee machine / Karen Freez
- Author
- Ian Wilson
- Publisher
- Trans-Atlantic Publications
- Published
- 1994
- Language
- EN
- ISBN
- 9780273602866
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