Opening book details…
About this business book
Powerful B2B Content : Using Brand Journalism to Create Compelling and Authentic Storytelling by Gay Flashman is a business book available to read on EtoBox.
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Gay Flashman
- Publisher
- Kogan Page Publishers
- Published
- 2020
- Language
- EN
- ISBN
- 9781789660999
- Category
- business
- Subjects
- Marketing, Management, Business
- Updated
- 2026-03-25
More by Gay Flashman
Browse all works by Gay Flashman
Similar books
- Brand, Meet Story : How to Create Engaging Content to Win Business and Influence Your Audience — Heather Pemberton Levy; ProQuest (Firm) (2016)
- Transmedia 2.0 : How to Create an Entertainment Brand Using a Transmedial Approach to Storytelling — Nuno Bernardo (2014)
- Developing B2B Social Communities : Keys to Growth, Innovation, and Customer Loyalty — Margaret Brooks; John J Lovett; Sam Creek (2013)
- Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter : How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter — Dave Kerpen; Michelle Greenbaum; Rob Berk (2019)
- Content Rules : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business — Ann Handley; C. Chapman (2012)
- ABM Is B2B. : Why B2B Marketing and Sales Is Broken and How to Fix It — Eric Spett Sangram Vajre (2019)