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Developing B2B Social Communities : Keys to Growth, Innovation, and Customer Loyalty by Margaret Brooks; John J Lovett; Sam Creek is a nonfiction available to read on EtoBox.

What is Developing B2B Social Communities : Keys to Growth, Innovation, and Customer Loyalty about?

Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in today’s changing economy and shows you how to design and execute your company’s strategy successfully. Seminars, publications, market research, and customer care centers remain important tools in every B2B firm’s toolbox for understanding, attracting, and serving customers while keeping them loyal. But in a world of fierce global price competition, increasing transparency of business practices, and ever-rising complexity, these traditional customer interaction channels are no longer enough for most B2B companies. That’s why smart organizations—both large and small—are tapping into online communities to gain a huge competitive advantage: the ability to get much closer to customers and become more valuable to them. Developing B2B Social Communities delves into the generators of business value in online communities: immediate customer access to expert information within the company and from other customers; inexpensive delivery of custom technical help; demonstrations of how customers can to

Who reads Developing B2B Social Communities : Keys to Growth, Innovation, and Customer Loyalty?

Author

Margaret Brooks; John J Lovett; Sam Creek

Publisher

CA Technologies Press : Apress

Published

2013

Language

EN

ISBN

9781430247135

Category

nonfiction

Subjects

Marketing, Computer Science, Business