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Can I read Gaining Momentum: Managing the Diffusion of Innovations (Series on Technology Management - Vol. 15 ) on EtoBox?
Gaining Momentum: Managing the Diffusion of Innovations (Series on Technology Management - Vol. 15 ) by editors, Joe Tidd is a nonfiction available to read on EtoBox.
What is Gaining Momentum: Managing the Diffusion of Innovations (Series on Technology Management - Vol. 15 ) about?
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.
Who reads Gaining Momentum: Managing the Diffusion of Innovations (Series on Technology Management - Vol. 15 )?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- editors, Joe Tidd
- Publisher
- Imperial College Press ; Distributed by World Scientific Publishing
- Published
- 2010
- Language
- EN
- ISBN
- 9781283143318
- Category
- nonfiction
- Subjects
- Business, Marketing, Technology
