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Advertising Basics!: A Resource Guide for Beginners (Response Books) by Vilanilam, John V, Varghese, A. K. (Ajit Kuriakose) is a book available to read on EtoBox.

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xi, 200 p. ; 24 cm., Includes bibliographical references ([159]-160) and index, How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future.

Author

Vilanilam, John V, Varghese, A. K. (Ajit Kuriakose)

Publisher

New Delhi ; Thousand Oaks, Calif. : Response Books

Published

2004

Language

EN

ISBN

9788132103905

Subjects

Business, Management