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'John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest.'—Andy Fenning, Executive Vice President, Director of Strategic Development, J. Walter Thompson, New York'John Philip Jones is a name you know.... with opinions you value.... and updated and current information. Here is everything you need to know about advertising.'—Don E. Schultz, President, Agora, Inc, Northwestern University John Philip Jones, best-selling author of What′s In a Name? Advertising and the Concept of Brands and When Ads Work: New Proof that Advertising Triggers Sales, has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization′s purpose, activity, and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Instit

Author

John Philip Jones

Publisher

Sage Publications, Inc.; Sage Publications; SAGE Publications, Inc; SAGE Publications

Published

2000

Language

EN

ISBN

9780761912378

Subjects

Business, Management, Marketing