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Transformative Consumer Research for Personal and Collective Well-Being by David Glen Mick; Simone Pettigrew; Cornelia (Connie) Pechmann; Julie L. Ozanne is a nonfiction available to read on EtoBox.

What is Transformative Consumer Research for Personal and Collective Well-Being about?

Front cover 1 Transformative Consumer Research for Personal and Collective Well-Being 4 Copyright 5 Contents 8 Foreword 12 Preface 16 Editors 20 Contributors 22 Reviewers 26 I. Declaring and Projecting Transformative Consumer Research 30 1. Origins, Qualities, and Envisionments of Transformative Consumer Research 32 2. Foundational Research on Consumer Welfare: Opportunities for a Transformative Consumer Research Agenda 54 3. Activism Research: Designing Transformative Lab and Field Studies 96 4. Sensitizing Principles and Practices Central to Social Change Methodologies 118 II. Economic and Social Issues 136 5. Conducting Transformative Consumer Research: Lessons Learned in Moving From Basic Research to Transformative Impact in Subsistence Marketplaces 138 6. Transformative Consumer Research in Developing Economies: Perspectives, Trends, and Reflections From the Field 160 7. Hope and Innovativeness: Transformative Factors for Subsistence Consumer-Merchants 180 8. Discrimination and Injustice in the Marketplace: They Come in All Sizes, Shapes, and Colors 200 III. Technological Edges 220 9. Internet Indispensability, Online Social Capital, and Consumer Well-Being 222 10.

Who reads Transformative Consumer Research for Personal and Collective Well-Being?

Author

David Glen Mick; Simone Pettigrew; Cornelia (Connie) Pechmann; Julie L. Ozanne

Publisher

Routledge

Published

2011

Language

EN

ISBN

9781136698743

Category

nonfiction

Subjects

Psychology, Business, Management