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About this business book
Basic Marketing : a Global-managerial Approach by E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Kenneth B. Wong, J. E. McCarthy, William D. Perreault Jr is a business book available to read on EtoBox.
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Kenneth B. Wong, J. E. McCarthy, William D. Perreault Jr
- Publisher
- Burr Ridge, Ill. : Irwin, c1994.
- Published
- 1994
- Language
- EN
- ISBN
- 9780256186710
- Category
- business
- Subjects
- Management, Business, Marketing
- Rating
- 5 / 5 (1 ratings)
- Updated
- 2026-03-24
Other editions & translations
More by E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Kenneth B. Wong, J. E. McCarthy, William D. Perreault Jr
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