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Public Relations Cases (Mass Communication) by Hendrix, Jerry A. is a book available to read on EtoBox.
What is Public Relations Cases (Mass Communication) about?
This text begins with an overview of the public relations process and introduces the interactive ROPE model (Research, Objectives, Programming, Evaluation) to organize PR programs. Part Two is organized around audience-centered forms of PR, while Part Three deals with emergency public relations. Chapters in Parts Two and Three begin with an overview and then exhibit Silver Anvil Award cases from planning through execution and evaluation, as well as some examples of failed PR campaigns. The appendices consist of exercises and case problems for each of the PR forms presented and contain the PRSA Code of Professional Standards.
- Author
- Hendrix, Jerry A.
- Publisher
- Wadsworth Publishing
- Published
- 1998
- Language
- EN
- ISBN
- 9780534522360
- Subjects
- Management, Sociology, Business
Other editions & translations
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