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The Marketing Book, Third Edition: Published in association with the Chartered Institute of Marketing CIM Professional Development Series (Marketing Series) by Michael John Baker; Chartered Institute of Marketing is a book available to read on EtoBox.
What is The Marketing Book, Third Edition: Published in association with the Chartered Institute of Marketing CIM Professional Development Series (Marketing Series) about?
Offering a thorough overview of the scope and nature of contemporary marketing, its managerial applications, and its contribution to corporate success, this volume has been extensively revised and updated since its last edition in 1994 (with subsequent reprints). New articles address marketing and the Internet; social marketing; retailing, pricing, and selling; product development; and marketing of services.
- Author
- Michael John Baker; Chartered Institute of Marketing
- Publisher
- Oxford ; Boston: Butterworth-Heinemann
- Published
- 1994
- Language
- EN
- ISBN
- 9780750641142
- Subjects
- Management, Business, Marketing
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