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Internet Marketing : Reaching Customers Anytime, Anywhere, Any Platform by Patrick Duparcq, Richard C. Hanna, Paul D. Berger is a book available to read on EtoBox.
What is Internet Marketing : Reaching Customers Anytime, Anywhere, Any Platform about?
p. cm Includes bibliographical references and index Marketing in the information age -- Technology and marketing strategy -- Competing without boundaries -- Measuring online consumer behavior -- Building customer relationships -- Online communities -- New product development and E-enabled products -- E-enabled product launch and product management -- E-enabled channel management and online channels -- Online retailing and personal selling -- E-enabled pricing management -- E-enabled communications management -- E-enabled advertising -- Future technologies and marketing
- Author
- Patrick Duparcq, Richard C. Hanna, Paul D. Berger
- Publisher
- Lombard, Ill.: Marsh Publications
- Published
- 2010
- Language
- EN
- ISBN
- 9780971313033
- Subjects
- Management, Business, Marketing
- Rating
- 3.7 / 5 (2 ratings)
- Updated
- 2026-03-14
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