Can I read Wireless Rules : New Marketing Strategies for Customer Relationship Management Anytime, Anywhere on EtoBox?

Wireless Rules : New Marketing Strategies for Customer Relationship Management Anytime, Anywhere by Newell, Frederick, 1926- author; Lemon, Katherine N. (Katherine Newell), author is a book available to read on EtoBox.

What is Wireless Rules : New Marketing Strategies for Customer Relationship Management Anytime, Anywhere about?

Publisher Description (unedited publisher data) Within three years, more than 500 million people will be using some form of wireless device. To marketers just learning the rules of online sales, the marketing possibilities of wireless communications are staggering. This emerging technology, already established in Europe and Asia, opens the door for countless e-marketing and mobile-marketing opportunities'and risks. Wireless Rules shows marketers how to safely, and effectively, impact customers in the wireless have-it-now culture. The first comprehensive guide to go beyond obsolete strategic frameworks to outline customer-centric wireless techniques, it features: * Wireless methods to develop customer loyalty * Case studies of permission marketing and data mining tools * Tips for creating individualized, real-time marketing messages Library of Congress subject headings for this publication: Marketing, Internet marketing

Author

Newell, Frederick, 1926- author; Lemon, Katherine N. (Katherine Newell), author

Publisher

McGraw-Hill Companies; McGraw-Hill

Published

2001

Language

EN

ISBN

9780071386753

Subjects

Management, Marketing, Science