Can I read Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD on EtoBox?

Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD by Malhotra, Naresh K., Peterson, Mark, Malhotra, Naresh K is a book available to read on EtoBox.

What is Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD about?

For undergraduate marketing research and marketing data analysis courses. Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life marketing situations.

Author

Malhotra, Naresh K., Peterson, Mark, Malhotra, Naresh K

Publisher

Pearson Education, Limited

Published

2005

Language

EN

ISBN

9780131525429

Subjects

Management, Business, Marketing

Updated

2026-03-25