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Can I read Chief Culture Officer : How to Create a Living, Breathing Corporation on EtoBox?
Chief Culture Officer : How to Create a Living, Breathing Corporation by Grant David McCracken is a business book available to read on EtoBox.
What is Chief Culture Officer : How to Create a Living, Breathing Corporation about?
<b>Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better -- and ahead of the curve.</b><br><br> Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn't realize that those kids in baggy jeans represented a whole new -- and lucrative -- market opportunity, one they could have seen coming if they had
Who reads Chief Culture Officer : How to Create a Living, Breathing Corporation?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Grant David McCracken
- Publisher
- Basic Books (AZ)
- Published
- 2009
- Language
- EN
- ISBN
- 9780465022045
- Category
- business
- Subjects
- Business, Management, Marketing
- Rating
- 3.77 / 5 (146 ratings)
- Updated
- 2026-03-13
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