Can I read Strategic Writing : Multimedia Writing for Public Relations, Advertising and More on EtoBox?

Strategic Writing : Multimedia Writing for Public Relations, Advertising and More by Charles Marsh; David W. Guth; Bonnie Poovey Short is a business book available to read on EtoBox.

What is Strategic Writing : Multimedia Writing for Public Relations, Advertising and More about?

In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly'recipe'approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors."

Who reads Strategic Writing : Multimedia Writing for Public Relations, Advertising and More?

Author

Charles Marsh; David W. Guth; Bonnie Poovey Short

Publisher

Routledge, Taylor & Francis Group

Published

2017

Language

EN

ISBN

9781315178035

Category

business

Subjects

Business, Literary Fiction, Language Learning

Rating

4.4 / 5 (174 ratings)

Updated

2026-03-14