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Strategic Writing: Multimedia Writing for Public Relations, Advertising and More by Marsh, Charles, Guth, David W., Short, Bonnie Poovey is a reference work available to read on EtoBox.

What is Strategic Writing: Multimedia Writing for Public Relations, Advertising and More about?

Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing 2 nd edition is the ideal writing guide for public relations as well as for other disciplines.

Who reads Strategic Writing: Multimedia Writing for Public Relations, Advertising and More?

Author

Marsh, Charles, Guth, David W., Short, Bonnie Poovey

Publisher

Short Solutions; Pearson/Allyn and Bacon

Published

2008

Language

EN

ISBN

9780205591626

Category

reference

Subjects

Literary Fiction, Business, Humanities

Rating

4.2 / 5 (15 ratings)

Updated

2026-03-14