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Can I read The One-To-One Future : Building Business Relationships One Customer at a Time on EtoBox?

The One-To-One Future : Building Business Relationships One Customer at a Time by Peppers, Don, Rogers, Martha is a book available to read on EtoBox.

What is The One-To-One Future : Building Business Relationships One Customer at a Time about?

This book introduces a whole new approach to business, sales and marketing. Instead of pitching your products to the greatest number of people, the authors reveal that selling more goods to fewer people is the key to a more efficient and profitable future. The One To One Future suggests ways in which you can ensure that each customer who buys your product will buy more products, and only your brand of product. The authors give examples to explain how this strategy can give you an advantage of ov

Author
Peppers, Don, Rogers, Martha
Publisher
Judy Piatkus Publishers Ltd
Published
1996
Language
EN
ISBN
9780749913984
Updated
2026-03-25

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