Can I read Building Brands Directly : Creating Business Value from Customer Relationships on EtoBox?

Building Brands Directly : Creating Business Value from Customer Relationships by Stewart Pearson (auth.) is a nonfiction available to read on EtoBox.

What is Building Brands Directly : Creating Business Value from Customer Relationships about?

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines. Erscheinungsdatum: 01.01.1996

Who reads Building Brands Directly : Creating Business Value from Customer Relationships?

Author

Stewart Pearson (auth.)

Publisher

Palgrave Macmillan UK

Published

1996

Language

EN

ISBN

9781631661679

Category

nonfiction

Subjects

Management, Business, Sales & Marketing