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Phillips and Duncan's Marketing; principles and methods, by James M. Carman and Kenneth P. Uhl.7th ed by Charles Franklin Phillips; Delbert J. Duncan; James M. Carman; Kenneth P. Uhl is a book available to read on EtoBox.

What is Phillips and Duncan's Marketing; principles and methods, by James M. Carman and Kenneth P. Uhl.7th ed about?

Part I -- The Marketing System -- Nature And Significance Of Marketing Systems -- Marketing Systems: Functions And Institutions -- The Structure Of The Marketing System -- Part Ii -- The Environment Of The Market For Consumers' Products And Services -- A System Of Consumer Behavior -- The Market: People, Money, And Fashion -- The Consumer In The Marketing System -- Part Iii -- The Retailing System -- Development Of The Retailing System -- Retailing: Small-scale, Group, And Direct Systems -- Retailing: Large-scale Systems -- Part Iv -- The Wholesaling System For Consumer Products And Services -- Wholesaling: Environment And Structure -- Wholesaling: Institutions And Functions -- Part V -- The Marketing System For Industrial Products And Services -- Marketing Industrial Products And Services: The Environment -- Marketing Manufactured Industrial Products: System Functions, Structure, And Institutions -- Marketing Agricultural Products -- Part Vi -- Marketing In Special Fields -- Services In The Marketing System -- Global Marketing Systems -- Part Vii -- Policies And Practices Within Marketing Organizations -- Marketing Information Systems And Research -- Product Policies -- Channels O

Author

Charles Franklin Phillips; Delbert J. Duncan; James M. Carman; Kenneth P. Uhl

Publisher

R. D. Irwin

Published

1973

Language

EN

ISBN

9780256004168

Subjects

Management, Business, Marketing