Opening book details…
Can I read The Seven Principles of WOM and Buzz Marketing : Crossing the Tipping Point on EtoBox?
The Seven Principles of WOM and Buzz Marketing : Crossing the Tipping Point by Panos Mourdoukoutas; George J. Siomkos is a business book available to read on EtoBox.
What is The Seven Principles of WOM and Buzz Marketing : Crossing the Tipping Point about?
Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Prin
Who reads The Seven Principles of WOM and Buzz Marketing : Crossing the Tipping Point?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Panos Mourdoukoutas; George J. Siomkos
- Publisher
- Springer Berlin Heidelberg
- Published
- 2009
- Language
- EN
- ISBN
- 9783642021084
- Category
- business
- Subjects
- Marketing, Management, Economics
- Updated
- 2026-03-25