Can I read Relationship Marketing : New Strategies, Techniques, and Technologies to Win the Customers You Want and Keep Them Forever on EtoBox?

Relationship Marketing : New Strategies, Techniques, and Technologies to Win the Customers You Want and Keep Them Forever by Ян Х. Гордон; [Пер. с англ. Е. Нестерова] is a book available to read on EtoBox.

What is Relationship Marketing : New Strategies, Techniques, and Technologies to Win the Customers You Want and Keep Them Forever about?

A practical guide to best practices in the revolutionary new marketing strategy that's sweeping the business world Marketing Is Dead! Long Live Marketing! Marketing is dead because the old rules of identifying and satisfying customer demand no longer apply. But relationship marketing offers a new alternative, and new opportunities. Traditional marketing dealt with market segments. Relationship marketing gives managment more "bank for the marketing buck" by focusing on the ultimate market segment the individual customer effectively and efficiently. Marketing attempted to generate as many sales transactions as possible, across all groups of customers. Relationship marketing enables your company to improve profitability customer by customer, by focusing on those who receive, and return, the best value. Relationship New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever goes far beyond the basic idea that customers' needs and desires can be addressed uniquely. It is a practical guide to helping marketers and others to integrate relationship marketing into the business and use it to create value for the company and for its Relationship marketing

Author

Ян Х. Гордон; [Пер. с англ. Е. Нестерова]

Publisher

J. Wiley : John Wiley & Sons Canada

Published

2001

Language

EN

ISBN

9780471641735

Subjects

Business, Marketing