Can I read Sports Marketing : It's Not Just a Game Anymore on EtoBox?

Sports Marketing : It's Not Just a Game Anymore by Schaaf, Phil, 1964- is a book available to read on EtoBox.

What is Sports Marketing : It's Not Just a Game Anymore about?

Phil Schaaf. This Book Explain[s] The Ways That Companies Use Sporting Events To Reach Their Customers. The Multibillion-dollar Sports Revenue Cycle Is Dependent Upon The Successful Relationship Between Sponsors, Fans, And Event Promoters. Sporting Events, And Their Participants, Are Sold As Consumer Products To Sports Fans In The Form Of Tickets And Viewership. Perhaps More Importantly, They Are Also Integrated Into Sophisticated Consumer Product Marketing Campaigns...which Influence Consumer Behavior For The Sponsoring Companies. Also, Promotional Development And Consumer Integration Binds Sports Properties And Corporate Investment.--p. 17. Includes Bibliographical References (p. 329-338) And Index.

Author

Schaaf, Phil, 1964-

Publisher

Amherst, N.Y.: Prometheus Books

Published

1995

Language

EN

ISBN

9781573920193

Subjects

Economics, Anthropology, Marketing