Opening book details…
Can I read Team Sports Marketing on EtoBox?
Team Sports Marketing by Kirk A. Wakeland is a business book available to read on EtoBox.
What is Team Sports Marketing about?
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports<br> marketing epitomizes the science and art of marketing across any context. At the core<br> of sports marketing is the creation and enhancement of fan identification,
Who reads Team Sports Marketing?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Kirk A. Wakeland
- Publisher
- Routledge
- Published
- 2006
- Language
- EN
- ISBN
- 9781138171602
- Category
- business
- Subjects
- Marketing, Sports, Economics
- Updated
- 2026-03-25
Other editions & translations
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