Can I read Marketing 14th Edition on EtoBox?

Marketing 14th Edition by Orville C. Walker, Michael J. Etzel, Bruce J. Walker, William J. Stanton is a book available to read on EtoBox.

What is Marketing 14th Edition about?

Stanton's "Fundamentals of Marketing" has long been distinguished by its balanced, contemporary coverage of the managerial approach to marketing fundamentals. Thoroughly updated and revised to reflect the rapidly changing landscape of marketing, this classic text continues to be distinguished by its readability, balanced coverage, and high-interest examples. State-of-the-art coverage in this edition includes relationship marketing, value marketing, ISO 9000,database marketing, and the technologi

Author

Orville C. Walker, Michael J. Etzel, Bruce J. Walker, William J. Stanton

Publisher

The McGraw-Hill Companies,Inc

Published

2007

Language

EN

ISBN

9780073016344

Subjects

Management, Business, Economics

Updated

2026-03-25