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Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques by Grigsby, Mike is a business book available to read on EtoBox.

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Chapter -- 00: Introduction to Marketing Analytics; Section -- ONE: Overview -- How Can Marketing Analytics Help You?; Chapter -- 01: A Brief Statistics Review; Chapter -- 02: Brief Principles of Consumer Behaviour and Marketing Strategy; Chapter -- 03: What is an Insight?; Section -- TWO: Dependent Variable Techniques; Chapter -- 04: What Drives Demand? Modelling Dependent Variable Techniques Chapter -- 05: Who is Most Likely to Buy and How Do I Target Them?; Chapter -- 06: When are My Customers Most Likely to Buy?; Chapter -- 07: Panel Regression -- How to Use a Cross-Sectional Time Series; Chapter -- 08: Systems of Equations for Modelling Dependent Variable Techniques Section -- THREE: Inter-Relationship Techniques; Chapter -- 09: What Does My Customer Market Look Like?; Chapter -- 10: Segmentation -- Tools and Techniques; Section -- FOUR: More Important Topics for Everyday Marketing; Chapter -- 11: Statistics Testing -- How Do I Know What Works?; Chapter -- 12: Implementing Big Data and Big Data Analytics; Section -- FIVE: Conclusion; Chapter -- 13: The Finale -- What Should You Take Away From This?;Who is most likely to buy and what is the best way to target them? How can busi

Who reads Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques?

Author

Grigsby, Mike

Publisher

Kogan Page, Limited

Published

2018

Language

EN

ISBN

9780749482176

Category

business

Subjects

Business, Marketing, Science

Rating

4.3 / 5 (59 ratings)

Updated

2026-03-14