Can I read Crisis Communications : A Casebook Approach on EtoBox?

Crisis Communications : A Casebook Approach by Kathleen Fearn-Banks is a nonfiction available to read on EtoBox.

What is Crisis Communications : A Casebook Approach about?

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement.The fifth edition of__Crisis Communications__includes updated cases that provide wider coverage of international crises and media technologies. It includes a new section on social media in crisis communication scenarios and includes additional comments from social media experts throughout various chapters. New case studies include "Police Departments and Community Trust," "The Oso Mudslide in Washington," "School Shootings: Communications To and For Children," and two additional international case studies - "E

Who reads Crisis Communications : A Casebook Approach?

Author

Kathleen Fearn-Banks

Publisher

Routledge, an imprint of the Taylor & Francis Group

Published

2016

Language

EN

ISBN

9781138923737

Category

nonfiction

Subjects

Business, Management, Language Learning