Can I read Crisis Communication : A Stakeholder Approach on EtoBox?

Crisis Communication : A Stakeholder Approach by Martin N. Ndlela is a nonfiction available to read on EtoBox.

What is Crisis Communication : A Stakeholder Approach about?

This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders. Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships. Covering all stages of crisis communication, from pre-crisis to post-crisis, stakeholder engagement is analysed through a series of case studies, with a particular focus on the role of social media. Scholars of corporate communications and business strategy will find this new book undoubtedly useful, and it will be of particular interest to those involved in crisis communication and management.

Who reads Crisis Communication : A Stakeholder Approach?

Author

Martin N. Ndlela

Publisher

Springer International Publishing : Imprint : Palgrave Pivot

Published

2019

Language

EN

ISBN

9783319972558

Category

nonfiction

Subjects

Management, Business, Social Science