Can I read Value and Strategy: Competing Successfully in the Nineties (Praeger Series in Political) on EtoBox?
Value and Strategy: Competing Successfully in the Nineties (Praeger Series in Political) by Shenkman, Michael H. is a book available to read on EtoBox.
What is Value and Strategy: Competing Successfully in the Nineties (Praeger Series in Political) about?
xx, 195 pages : 25 cm Value and Strategy: Competing Successfully in the Nineties presents fresh ideas, concepts, and practical suggestions for decision makers who must sustain growth and profitability in today's competitive business environment. Clearly written and illustrated with examples, graphics, and a glossary, this compact volume propels the idea of customer value to the forefront of business strategy. Value has emerged as a key idea in strategy because, as never before, customers can pick and choose from among many different products and services. As a result, their expectations and demands for value, including quality, innovation, and affordability, have reached new heights. Shenkman thus begins by showing how a valuing process is used in everyday life: how a buyer thinks about value; how the idea of value operates in the processes of buying and selling; and how value and profits are created in the course of a relationship between a business and its customers. Shenkman then shows how in today's markets businesses both compete and cooperate in order to establish a leading position for their products and services. These efforts are necessary to ensure profitability, but they
- Author
- Shenkman, Michael H.
- Publisher
- New York : Quorum Books
- Published
- 1992
- Language
- EN
- ISBN
- 9780899306766
- Subjects
- Management, Business