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Cooperative Strategy : Competing Successfully Through Strategic Alliances by Pierre Dussauge; Bernard Garrette; NetLibrary, Inc is a nonfiction available to read on EtoBox.

What is Cooperative Strategy : Competing Successfully Through Strategic Alliances about?

Cooperative Strategy Competing Successfully through Strategic Alliances Pierre Dussauge and Bernard Garrette HEC-School of Management, France In recent years, such corporate giants as Boeing, Toyota, Nestl?, Philips, United Airlines, IBM, and Intel have increasingly turned to alliances in order to develop new products and technologies, enter new markets, and globalize their activities. Indeed, no one firm, however dominant, can beat the competition entirely on its own. Unfortunately, managers have found collaboration to be a difficult, and sometimes dangerous, strategy; they have often over-estimated the benefits of alliances while overlooking their pitfalls which only materialize over time. C.K. Prahalad notes in the foreword that "managers need a robust framework for navigating through these uncharted waters" and that "this book provides an invaluable source of ideas and practical guidance in their search". As the dynamics of the business landscape change and alliances become an increasingly used competitive weapon, Cooperative Strategy will enable managers to plan, implement and make the best use of strategic alliances. "This book significantly advances the literature on strateg

Who reads Cooperative Strategy : Competing Successfully Through Strategic Alliances?

Author

Pierre Dussauge; Bernard Garrette; NetLibrary, Inc

Publisher

John Wiley and Sons, Inc

Published

1999

Language

EN

ISBN

9780471974925

Category

nonfiction

Subjects

Business, Management, Mathematics