Can I read Marketing Management A Strategic Approach With A Global Orientation Second Edition on EtoBox?

Marketing Management A Strategic Approach With A Global Orientation Second Edition by Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché is a book available to read on EtoBox.

What is Marketing Management A Strategic Approach With A Global Orientation Second Edition about?

The text is designed to provide a basic framework for key marketing management concepts,tools,vocabulary,and analytical frameworks with a focus on applications based on real-world examples. The text is often paired with cases and a marketing plan project.

Author

Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché

Publisher

Irwin Professional Publishing

Published

1995

Language

EN

ISBN

9780256084009

Subjects

Management, Business