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About this book
Marketing management by [by] Harper W. Boyd, Jr. [and] William F. Massy is a book available to read on EtoBox.
- Author
- [by] Harper W. Boyd, Jr. [and] William F. Massy
- Publisher
- New York, Harcourt Brace Jovanovich
- Published
- 1972
- Language
- EN
- ISBN
- 9780155551145
- Subjects
- Management, Business
- Updated
- 2026-03-24
Other editions & translations
- Marketing Management A Strategic Approach With A Global Orientation Second Edition (1995)
- Marketing Management: A Strategic Approach With a Global Orientation/Intl Edition (The Irwin/Mcgraw-Hill Series in Marketing) (1998)
- Marketing management: A strategic approach (The Irwin series in marketing) (1990)
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