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Customer Relations by editor, Victoria J. Farkas is a book available to read on EtoBox.
What is Customer Relations about?
Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a company's interactions with clients and sales prospects. It involves using technology to organise, automate, and synchronise business processes -- principally sales activities, but also those for marketing, customer service, and technical support. This book presents topical research data in the study of customer relations, including how consumers use Alan P Fiske's relational models framework to
- Author
- editor, Victoria J. Farkas
- Publisher
- Nova Science Publishers, Incorporated
- Published
- 2011
- Language
- EN
- ISBN
- 9781617612107
- Subjects
- Business, Management
- Updated
- 2026-03-25
Other editions & translations
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