Can I read Identity-Based Brand Management : Fundamentals - Strategy - Implementation - Controlling on EtoBox?

Identity-Based Brand Management : Fundamentals - Strategy - Implementation - Controlling by Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade (auth.) is a business book available to read on EtoBox.

What is Identity-Based Brand Management : Fundamentals - Strategy - Implementation - Controlling about?

<p>This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image amongst buyers and other external audiences. The authors show that the concept of identity-based brand management has proven to be the most efficient management model to make brands a success. Numerous illustrative practicable examples demonstrate its applicability.</p

Who reads Identity-Based Brand Management : Fundamentals - Strategy - Implementation - Controlling?

Author

Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade (auth.)

Publisher

Springer Fachmedien Wiesbaden : Imprint Springer Gabler, Springer Fachmedien Wiesbaden, Imprint Springer Gabler ; Springer Fachmedien Wiesbaden

Published

2017

Language

EN

ISBN

9783658135607

Category

business

Subjects

Business, Marketing, Management

Updated

2026-03-24