Can I read Identity-based Brand Management : Fundamentals, Strategy, Implementation, Controlling on EtoBox?

Identity-based Brand Management : Fundamentals, Strategy, Implementation, Controlling by Christoph Burmann; Nicola-Maria Riley; Tilo Halaszovich; Michael Schade; Kristina Klein; Rico Piehler is a business book available to read on EtoBox.

What is Identity-based Brand Management : Fundamentals, Strategy, Implementation, Controlling about?

This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory

Who reads Identity-based Brand Management : Fundamentals, Strategy, Implementation, Controlling?

Author

Christoph Burmann; Nicola-Maria Riley; Tilo Halaszovich; Michael Schade; Kristina Klein; Rico Piehler

Publisher

Springer Nature

Published

2023

Language

EN

ISBN

9783658401894

Category

business

Subjects

Marketing, Design, Management

Updated

2026-03-25