Can I read Marketing Research, Global Edition on EtoBox?

Marketing Research, Global Edition by Burns, Alvin C.; Bush, Ronald F.; Veeck, Ann is a nonfiction available to read on EtoBox.

What is Marketing Research, Global Edition about?

For courses in global marketing. Marketing Research: The Fundamentals The Eighth Edition of Marketing Research continues to provide students with a "nuts and bolts" introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies Read more...

Who reads Marketing Research, Global Edition?

Author

Burns, Alvin C.; Bush, Ronald F.; Veeck, Ann

Publisher

Pearson Education Limited

Published

2017

Language

EN

ISBN

9781292153278

Category

nonfiction

Subjects

Science, Management, Business