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Can I read Services Marketing : a Strategic Approach on EtoBox?
Services Marketing : a Strategic Approach by Karen P. Gonçalves, Flanagan, John F. is a book available to read on EtoBox.
What is Services Marketing : a Strategic Approach about?
In Services Marketing: A Strategic Approach, Goncalves uncovers and examines how the marketing of services differs from that of products.The book uses numerous cases and examples drawn from a variety of service settings to demonstrate and reinforce discussion of theoretical concepts.
- Author
- Karen P. Gonçalves, Flanagan, John F.
- Publisher
- PRENTICE HALL
- Published
- 1998
- Language
- EN
- ISBN
- 9780131065277
- Subjects
- Management, Economics, Marketing
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